As the social media manager for Patio de la Primera, we developed the full creative concept and art direction for this campaign video, from the initial idea through to the visual storytelling, shot list, and production brief. The goal was to capture the essence of the restaurant: fresh, locally sourced ingredients, the warmth of Guatemalan culture, and the unique charm of Antigua that makes every visit feel like an experience worth sharing.

Every creative decision, the mood, the pacing, the way the food and culture were framed, was driven by a deep understanding of the brand and the audience we were speaking to.

Video production was handled externally in collaboration with Frõjo Studio.