For Origen, we created the complete brand identity, social media direction, and website design, building a calm and intentional digital experience inspired by holistic wellness and conscious living. Located on the serene beach of El Paredón, Guatemala, Origen is a wellness sanctuary focused on natural, organic, and sustainable products that nourish the body, mind, and spirit.

The visual identity was inspired by the expanding ripples created when water is gently touched, symbolizing how small intentional actions can radiate peace, balance, and connection. Through organic forms, earthy tones, and minimalist design, we created a brand experience that feels grounded, serene, and deeply connected to nature.