We led the full rebranding of Landscapes, shaping a new identity, logo, website, and social media system to reflect a more meaningful and impact-driven travel experience rooted in Guatemala.

Inspired by Guatemala’s natural topography and cultural richness, the new identity captures a deep connection to nature, adventure, and sustainable exploration. The logo is directly informed by the country’s landscapes, symbolizing the brand’s commitment to local communities and responsible travel. We also designed an immersive website experience, stationery, merchandise, and social media templates, all unified under a visual language that feels natural, on brand and authentic.